How the Internet has transformed the manufacturing and order fulfillment process is no small secret. However, the realm of e-commerce for manufacturing companies is rapidly growing, and modern manufacturers are starting to see a shift from business-to-consumer (B2C) sales to business-to-business (B2B) sales. Manufacturing and shipping process have historically focused on producing a product, sending it to the store, and having a consumer purchase the product. However, e-commerce has created an era in which the B2B and B2C side of e-commerce are merging. In fact, e-commerce platforms are expected to grow to more than $2 billion by 2019, at a compound annual growth rate of approximately 12 percent.
E-commerce for manufacturing companies is changing how businesses do business with other businesses. The idea of always selling the traditional way of manufacturing to retail only is dying, and businesses need to embrace the idea of working in a multi- or omni-channel environment, to include e-commerce, in order to achieve a positive growth and return on investment. Consumers are growing more powerful through social media and the Internet, and manufacturers must be ready and willing to adapt to their demands in 2017.
16th-17th January 2017, Frankfurt, Germany
The event will be taking place from January 16-17 at the Leonardo Royal Hotel Frankfurt, a 4-star skyscraper hotel in Frankfurt’s Sachsenhausen district. The hotel is just a 5-minute ride from downtown and Frankfurt Central Station. It is located at Mailänder Straße 1, 60598 Frankfurt / Main, Germany and online at web page
VP, Director, Senior Manager of:
• online B2B, B2B2C
• eBusiness / Digital transformation
• Online platforms/ Digital Platforms
• Marketing & Strategy
• Omni channel
• Life sciences
• Automotive/ Tire
• Consumer goods / Fashion & Apparel
Do you think your experience and knowledge can contribute to the agenda?
Are you interested in presenting a case study on behalf of your company?